Now, with the increasingly fierce market competition in the color steel plate industry, and the voice of color steel plate manufacturers about product innovation is becoming higher and higher, how should we make our products stand out and do more "different" among many color steel plate manufacturers "What? This requires our continuous innovation to make our products not only stay on the surface, but also look for quality.

彩鋼板行業(yè)在屬于傳統(tǒng)家居建材行業(yè)，其具有歷史傳承的基因。因此，彩鋼板廠家在做產(chǎn)品創(chuàng)新時，不要動不動就要顛覆，創(chuàng)新是在原有基礎(chǔ)上的優(yōu)化，并不是完全的顛覆。

The color steel plate industry belongs to the traditional home building materials industry in China, which has the gene of historical inheritance. Therefore, when making product innovation, color steel plate manufacturers should not subvert at all. Innovation is an optimization on the original basis, not a complete subversion.

對于一般彩鋼板廠家而言，其并不具備大企業(yè)所具有的培養(yǎng)消費(fèi)者的資金、周期、能力和實力。因此，企業(yè)在做產(chǎn)品創(chuàng)新時，千萬不能玩概念，也千萬別拿消費(fèi)者當(dāng)傻子。因為消費(fèi)者只會傻一陣子，但并不會傻一輩子，更何況在信息傳播技術(shù)如此發(fā)達(dá)的今天，在類似微信朋友圈為核心的自媒體高度發(fā)展的當(dāng)下。

For ordinary color steel plate manufacturers, they do not have the capital, cycle, ability and strength of large enterprises to cultivate consumers. Therefore, enterprises should never play with concepts and treat consumers as fools when making product innovation. Because consumers will only be stupid for a while, but they will not be stupid for a lifetime, not to mention in today's class with such developed information communication technology Like wechat circle of friends as the core, we media is highly developed at present.

隨著國內(nèi)市場經(jīng)濟(jì)的發(fā)展，國內(nèi)彩鋼板行業(yè)的大市場環(huán)境已經(jīng)發(fā)生了變化，市場競爭也變得越來越激烈。近年來，彩鋼板行業(yè)“同質(zhì)化”問題愈演愈烈，產(chǎn)品設(shè)計抄襲風(fēng)潮也是盛行，這些都嚴(yán)重阻礙了彩鋼板行業(yè)的正常發(fā)展。面對這一系列的不良行業(yè)現(xiàn)象，越來越多的企業(yè)都開始思考“創(chuàng)新”的問題，創(chuàng)新也成為了彩鋼板等建材行業(yè)爭相討論的熱詞。

With the development of domestic market economy, the market environment of domestic color steel plate industry has changed, and the market competition has become more and more fierce. In recent years, color steel plate industry has become "homogeneous" The growing problems and the prevalence of product design plagiarism have seriously hindered the normal development of the color steel plate industry. In the face of this series of bad industry phenomena, more and more enterprises begin to think about "innovation", and innovation has become a hot word in the color steel plate and other building materials industries.

對彩鋼板廠家來說，創(chuàng)新并不是口頭說說，喊喊口號就行的。一方面，隨著日新月異的社會發(fā)展，使得人們的物質(zhì)文化生活水平逐年提高，人們對彩鋼板的要求也不斷變化著，個性化需求越來越明顯。另一方面，伴隨著眾多營銷手段的盛行，消費(fèi)者的整體適應(yīng)度和理性度都獲得了大大地提升，“概念”的創(chuàng)新可能會吸引消費(fèi)者一時，但消費(fèi)者不是傻子，沒有實際的創(chuàng)新產(chǎn)品，企業(yè)是留不住消費(fèi)者的心的。

For color steel plate manufacturers, innovation is not just talking and shouting slogans. On the one hand, with the rapid social development, people's material and cultural living standards are improving year by year, people's requirements for color steel plate are also changing, and the personalized demand is becoming more and more obvious. On the other hand, with the prevalence of many marketing means, consumers' overall adaptability and The rationality has been greatly improved. The innovation of "concept" may attract consumers for a while, but consumers are not fools. Without practical innovative products, enterprises can't keep the hearts of consumers.

因此，我們就需要和消費(fèi)者及時的通過并且更新自己的產(chǎn)品，保障服務(wù)以及質(zhì)量，讓我們能夠在眾多的彩鋼板廠家中，脫穎而出。

Therefore, we need to timely pass and update our products with consumers to ensure service and quality, so that we can stand out among many color steel plate manufacturers.